🌐In the E–Commerce, internet provides information about goods and
services. It is a way of
conducting, imaging and executing business transactions and services through electronic
media.
Customers know about goods and services sitting at home. The manufacturers, distributors,
suppliers and services providers let the consumers know about their products quality, price,
size, color etc. through multi-colored catalogues on website.
The consumers can surf
various web sites and compare their relative prices, quality characteristic, features etc.
These details can be obtained from suppliers around the globe.
The websites are
available
beside for goods for direct selling, context selling, financial and other services such as
hospitals, education, training, advertisements, property, entertainment, product
demonstrations, bill payment, exchange and all other services which one can think of.
Our team of designers and developers helps you to sell your products online by creating
attractive and user friendly ecommerce websites.
If you have a physical store, you are limited by the geographical area that you can service. With an e-commerce website, the whole world is your playground. Additionally, the advent of m-commerce, i.e., e-commerce on mobile devices, has dissolved every remaining limitation of geography.
Physical retail is driven by branding and relationships. In addition to these two drivers, online retail is also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine results and land on an e-commerce website that they have never heard of. This additional source of traffic can be the tipping point for some e-commerce businesses.
One of the most tangible positives of e-commerce is the lowered cost. A part of these lowered costs could be passed on to customers in the form of discounted prices.
It is no longer about pushing a shopping cart to the correct aisle or scouting for the desired product. On an e-commerce website, customers can click through intuitive navigation or use a search box to narrow down their product search immediately.
It is not unusual for customers to travel long distances to reach their preferred physical store. E-commerce allows them to visit the same store virtually, with just a few mouse clicks.
E-commerce facilitates comparison shopping. There are several online services that allow customers to browse multiple e-commerce merchants and find the best prices.
Though there are physical equivalents to deals, bargains, coupons, and group buying, online shopping makes it much more convenient. For instance, if a customer has a deep discount coupon for vegetables at one physical store and stationary at another, she may find it infeasible to avail of both discounts. But the customer could do that online with a few mouse-clicks.
There are limitations to the amount of information that can be displayed in a physical store. It is difficult to equip employees to respond to customers who require information across product lines. E-commerce websites can make additional information easily available to customers.
Using the information that a customer provides in the registration form, and by placing cookies on the customer's computer, an e-commerce merchant can access a lot of information about its customers. It, in turn, can be used to communicate relevant messages.
Store timings are now 24/7/365. E-commerce websites can run all the time. From the merchant's point of view, this increases the number of orders they receive. From the customer's point of view, an "always open" store is more convenient.